I've been pulled into Boots and Superdrug like a moth to a flame recently and have found some new gems and rediscovered some old favourites that I was crazy about back in the day. Yes, I love luxury products, but it feels so good finding cheaper dupes that don't wipe out the contents of my purse completely.


Every beauty brand seems to be releasing their take on the perfect brow gel, at the moment. Rimmel's Brow This Way Styling Gel was a bit too thick and clumpy for my liking, leaving an obvious, mousse-like residue coating the hairs. L'Oreal's Brow Artist Plumper in Medium/Dark, however, is so natural looking and actually does the job it's meant to, sealing any stray hairs that don't sit properly, in place. There's no need to wipe any excess product off the mini wand, as the tapered brush only picks up the perfect amount of gel. You can feel it on the brows, but the texture isn't too crispy or hard to the touch. The coloured tint, which doesn't have too much red in it, leaves brows looking believably full, as it only clings to the individual hairs and doesn't touch the skin underneath (if you have a light hand). When I wear it alone, the light, fibre-enriched gel plumps up the density and volume of my brows, thickening the overall look of them and I've definitely cut down on using my usual MAC brow powders. But, when I have a bit more time to do my makeup, a slick of this on top of brow pencil or powder, ensures that brows aren't all one tone and too false looking. Loreal also offer this product in a shade for lighter, blonde hair and also a clear formula if you want a tint-free version, too.